When there’s no dedicated sales team, revenue quietly slips away.

A man in a dark suit sitting at a wooden table in a cafe or restaurant, holding his head with both hands, looking down at a laptop. There are a notebook, pen, smartphone, and a glass of coffee on the table.

Hotels lose up to 20–30% of group and corporate revenue when sales follow-ups rely on GMs or front desk staff juggling multiple roles.

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The challenge isn’t effort — it’s bandwidth

Flowchart with icons showing the stages of lead tracking: inquiry received, limited or no follow-up, delayed or incomplete response, and lead lost.

Most hotels without a full-time sales team rely on their General Manager or front desk to handle incoming RFPs and group leads. It works until it doesn’t.

Between guest issues, staffing, and daily operations, sales follow-ups often slip through the cracks. The result?

  • Missed RFPs and slow response times

  • Lost corporate accounts to faster-responding competitors

  • Untracked leads and inconsistent follow-up cadence

  • No time for proactive outreach or data-backed decisions

Based on our data from similar properties, hotels without a structured sales process lose 20–30% of potential group and corporate revenue annually.

That’s not due to lack of skill, it’s simply a matter of focus and process. When sales isn’t someone’s full-time job, it doesn’t get full-time results.

Every unanswered RFP has a price tag

Two graphs display financial data with credit on impact and revenue. The first line graph titled 'Loss Financial Impact' shows a rising trend from January to December, peaking at over $70,000. The second bar graph titled 'Lost Revenue by Month' shows fluctuating yet generally increasing lost revenue, with the highest in December, also exceeding $70,000.
Three colleagues, two men and one woman, in a modern office, working at desks with computer monitors, discussing work with the man standing and gesturing.

Our Remote Sales Team Without Adding On-Site Staff

Ebnezer Hospitality provides full-time Directors of Sales and Sales Managers who manage your sales operations remotely, every day just like an in-house team.

We handle:

  • End-to-end RFP management across all platforms (CVENT, Lanyon, HotelPlanner, etc.)

  • 100% follow-up cadence on every lead

  • Negotiation and contracting for groups, corporates, and events

  • Reporting and sales leadership for GM/Ownership visibility

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Hawthorn Extended Stay by Wyndham logo on a white background
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What changes when sales becomes a daily habit?

With structured sales cadence, hotels consistently see:

  • Black square image

    Faster RFP responses (within 24 hours)

  • Silhouette of a group of people.

    Increased group bookings and repeat corporate clients

  • Black and white icon of a man skateboarding.

    Clear ownership reporting and pipeline visibility

  • A person icon with a clock showing 3:00, and an upward trending arrow indicating growth over time.

    More time for the GM to focus on operations

Testimonials

  • General Manager, 150-Room Full-Service Hotel, Texas

    With Ebnezer, our group business finally turned the corner. In just a few months, we saw consistent new bookings from corporate accounts that we had struggled to reach before.

  • Owner, Independent Hotel, Florida

    Their outreach plan was a game-changer. Our sales team had been working reactively, but Ebnezer helped us map out a proactive system that put us in front of decision-makers before our competitors.

  • Regional Director, Boutique Hotel Group, California

    The reporting tools Ebnezer built gave us clarity we’ve never had before. We can finally see where leads are coming from, which accounts are worth pursuing, and how our sales dollars are working.

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Ready to turn missed opportunities into booked business?

No commitments. Just a quick chat about how we support hotels like yours keep every lead moving forward.