When there’s no dedicated sales team, revenue quietly slips away.

A distressed man in a suit sitting at a wooden table with a laptop, looking down with hands on his temples, in a restaurant or cafe setting.

Hotels lose up to 20–30% of group and corporate revenue when sales follow-ups rely on GMs or front desk staff juggling multiple roles.

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The challenge isn’t effort — it’s bandwidth

A flowchart with four steps illustrated by icons: a speech bubble for 'Inquiry Received,' a calendar with checkmark for 'Limited or No Follow-Up,' a megaphone for 'Delayed or Incomplete Response,' and a crossed circle for 'Lead Lost.'

Most hotels without a full-time sales team or sales outreach tools rely on their General Manager or front desk to handle incoming RFPs and group leads. It works until it doesn’t.

Between guest issues, staffing, and daily operations, sales follow-ups often slip through the cracks. The result?

  • Missed RFPs and slow response times

  • Lost corporate accounts to faster-responding competitors

  • Untracked leads and inconsistent follow-up cadence

  • No time for proactive outreach or data-backed decisions

Based on our data from similar properties, hotels without a structured sales process lose 20–30% of potential group and corporate revenue annually.

That’s not due to lack of skill, it’s simply a matter of focus and process. When sales isn’t someone’s full-time job, it doesn’t get full-time results.

Every unanswered RFP has a price tag

Line graph titled 'Loss Financial Impact' showing impact in USD from January to December, with fluctuations and reaching a peak in December. Bottom bar chart titled 'Lost Revenue by Month' displaying lost revenue in USD for each month, with the highest in December and variations throughout the year.
Three office workers, two women and one man, working at their desks with computer monitors and headsets, while a man in a suit stands and talks to the man at the computer.

Our Remote Sales Team Without Adding On-Site Staff

Ebnezer Hospitality provides full-time Directors of Sales and Sales Managers who manage your sales operations remotely, every day just like an in-house team.

We handle:

  • End-to-end RFP management across all platforms (CVENT, Lanyon, HotelPlanner, etc.)

  • 100% follow-up cadence on every lead

  • Negotiation and contracting for groups, corporates, and events

  • Reporting and sales leadership for GM/Ownership visibility

Fix sales ops today
Crowne Plaza Hotels & Resorts logo in purple on a white background.
Hawthorn Extended Stay by Wyndham logo with red and gray text on a white background.
Logo of Holiday Inn Express by IHG, featuring a stylized 'H' on a dark blue background with the name next to it.
Comfort logo featuring a stylized orange and yellow crescent shape with the word 'Comfort' in navy blue text below.
Wyndham Garden logo with green square icon featuring stylized flower or plant and the words "Wyndham Garden" in green text.
Candlewood Suites by IHG logo, featuring a red flame icon above the wordmark in navy blue.
Courtyard by Marriott logo with the name in gold and gray text on a white background.
Holiday Inn & Suites logo with green text and design on a white background.
Fairfield by Marriott logo on a white background.
La Quinta by Wyndham hotel logo with orange sunburst symbol

What changes when sales becomes a daily habit?

With structured sales cadence, hotels consistently see:

  • Black square with white border.

    Faster RFP responses (within 24 hours)

  • Silhouette of a group of people.

    Increased group bookings and repeat corporate clients

  • Black and white icon of an electric car plugged into a charging station.

    Clear ownership reporting and pipeline visibility

  • A simple black and white icon showing a person, a clock, and an upward trending graph, symbolizing productivity or time management.

    More time for the GM to focus on operations

Testimonials

  • General Manager, 150-Room Full-Service Hotel, Texas

    With Ebnezer, our group business finally turned the corner. In just a few months, we saw consistent new bookings from corporate accounts that we had struggled to reach before.

  • Owner, Independent Hotel, Florida

    Their outreach plan was a game-changer. Our sales team had been working reactively, but Ebnezer helped us map out a proactive system that put us in front of decision-makers before our competitors.

  • Regional Director, Boutique Hotel Group, California

    The reporting tools Ebnezer built gave us clarity we’ve never had before. We can finally see where leads are coming from, which accounts are worth pursuing, and how our sales dollars are working.

A man in a black suit talking on a landline phone while holding a red notebook.

 

Ready to turn missed opportunities into booked business?

A quick chat about how we support hotels like yours keep every lead moving forward.